Tag Archives: personalisation

Personalisation

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Photo by Annie Spratt on Unsplash

The process of making something suitable for the needs of a particular person.

What do we mean by personalisation, what can we personalise, what should be personalise and what are the challenges in personalisation?

Across higher education over the years many have spoken about personalisation.

The QAA in their digital taxonomy define personalisation as follows:

Personalised learning is an educational approach that aims to customise learning for each student’s strengths, needs, skills and interests. Students can have a degree of choice in how they learn as compared to the face-to-face lecture approach.

The document explores different levels of personalisation through the use of digital and arrives at this view of personalisation

The entire learning experience is designed to be personalised by the student. Students will determine how they engage with every aspect of teaching and learning to meet their expectations. While all digital resources will be available to students, not all students will engage with those resources in the same way. Teaching is designed to be experienced by a cohort asynchronously with students learning at their own pace.

Advance HE back in 2017 said this about personalised learning

Refers to a range of learning experiences and teaching strategies which aim to address the differing learning needs interests and the diverse backgrounds of learners. Often described as student centred learning this approach uses differentiated learning and instruction to tailor the curriculum according to need. Learners within the same classroom or on the same course work together with shared purpose but each have their own personalised journey through the curriculum.

Emerge and Jisc published a report in 2021 that promised:

Universities can deliver students a truly personalised learning experience by 2030

Another view of personalised learning is this perspective from the University of Oxford.

Oxford’s core teaching is based around conversations, normally between two or three students and their tutor, who is an expert on that topic. We call these tutorials, and it’s your chance to talk in-depth about your subject and to receive individual feedback on your work. Tutorials are central to teaching at Oxford. They offer a very rare level of personalised attention from academic experts.

In my role at Jisc I have been looking at how data and technology can deliver a personalised learning journey and we have in our HE strategy the following ambition statement.

We will explore and develop solutions to help universities deliver personalised and adaptive learning using data, analytics, underpinning technologies and digital resources.

We know that there are very different opinions and views of what personalised learning is. In exploring and developing solutions for universities, the key is not necessarily to come up with a definitive definition, but what definition you use is understood and shared with others.

So one of the things I do need to do is to take that ambition statement and expand it into a clear explanatory statement, so that key stakeholders are clear about what we mean and why this space is important to higher education.

So what does personalisation mean for you?

Personalisation of Assessment

Traditional assessment models in education often not only clarify the learning outcomes from the assessment, but also the mode of assessment.

For example

Write an essay on the impact of shrinking consumer income on supermarkets.

The learning outcome is quite clearly demonstrate your understanding of how falling consumer incomes will impact on the supermarket business.

But why does it have to be supermarkets?

But why does it have to be an essay?

Couldn’t the learner choose and be actively involved in designing their own assessment and therefore their own learning.

One learner may for example want to produce a radio show (podcast) which demonstrates that they understand how falling consumer incomes will impact on radio stations.

Another learner may want to have an online discussion with others on the impact of falling incomes on the places where they work.

Of course this may make assessment more challenging for the assessor, so how do we deal with that?

Personalised Learning – a challenge

The US National Academy of Engineering asked eighteen influential thinkers what they thought were the great technological challenges facing humanity in the 21st century.Personalised Learning - a challenge

Now while the press like the BBC have focussed on the nanobots and artificial intelligence papers, the one that (obviously) interested me was the challenge of personalised learning.

Some learners are highly self-motivated and self-driven, learning best by exploring a realm of knowledge on their own or at least with very little guidance. Other learners prefer some coaching and a more structured approach; they are typically self-motivated when the subject matter appeals to their interests. Still another type is more often motivated by external rewards and may learn best with step-by-step instruction. Some may resist learning altogether and have little motivation or interest in achieving goals established by others.

These general categorizations provide a base for developing personalized instruction, but truly personalized learning could be even more subtly individualized. Within the basic types of learners, some prefer to learn by example, others by finding answers to questions, and others by solving problems on their own. Under different conditions, people might even switch their preferences, preferring examples in some contexts but questions in others.

Read the full article.