Why the iPad will never replace newspapers….
Though the video is a joke, it should remind us that devices such as the iPad generally don’t always directly replace an existing medium or technology. We still have plays even though we also have books, cinema and television.
Yes it has an impact and in some cases quite a big impact, think how the car has replaced horses… though sometimes it doesn’t always happen as expected, for example cars have not yet totally replaced trains and we are still investing in railways and trains.
I do see the iPad having an impact on the book, magazine and newspaper markets, but I don’t see the iPad (at this time) replacing them. It will enhance and enrich the reading experience, but will not be a total substitute. I now read a lot on the iPad, but in the main it has replaced reading from my laptop rather than paper based media. I still buy and like reading newspapers, I still like buying or borrowing and reading books. I do buy magazines on the iPad, but in the main these have been “new” magazines and I have continued to purchase the paper magazines as before. The Kindle App (and my Kindle) have had an impact on my reading, but generally in a positive way, in that I read more now than I did before.
Do you think the iPad is going to replace paper media, or is it just a different way of accessing information and content?