Lots of news coming out of the Mobile World Congress.

Big news from Microsoft is the Windows Phone 7 Series announcement.

Throwing everything that has gone before, everything is brand new, and from first impressions this appears to be a good move from Microsoft and a response to the iPhone (and possibly Google’s Android too).

No more Start button, no more replicating the Windows desktop on a mobile device. I never thought that replicating the desktop on a mobile device was ever a sustainable idea. Yes those familiar with the desktop interface *may* find it comforting, but as I did with previous versions of Windows Mobile, once you get going with the mobile device the limitations of a desktop interface start to annoy you.

Apple decided with their iPhone (and with the new iPad) to specifically not replicate the OS X desktop interface, but use a new interface, one that works well and for most people is pretty intuitive.

So what else does Windows Phone 7 Series offer. It’s interface has many similarities with the Zune (the Microsoft music player that isn’t available in the UK). It’s been kept very simple, no gloss here, no shine, though transitions are smooth and elegant.

The world hasn’t passed Microsoft by, they have realised that the Xbox is popular with gamers and that social networking is quite a big thing. As a result both these features are embedded into the phone.

So how will this fare in the competitive marketplace for modern smartphones? We’ll have to wait and see…