Today saw Microsoft launch a new attack on the mobile market with Windows Phone 7.
In a market that was at one time dominated by Nokia and RIM, Microsoft are now entering a more crowded market with Apple’s iPhone and Google’s Android both having a hefty marketshare.
It’s not that Microsoft haven’t been here before, Windows Mobile devices have been available for years. However where Microsoft failed on these devices (same reason they failed on the tablet) was trying to recreate the desktop experience on the mobile device. They thought consumers would prefer an environment they were comfortable with, certainly that on the surface makes sense, so devices had a Start button and looked and felt like Windows XP. However the reality was that the touch interface, the stylus interface did not integrate well with a desktop like experience and as a result you got frustrated and annoyed.
Windows Phone 7 is different and has a touch interface that looks nothing like a Windows desktop.
So what did Rory Cellan-Jones ask Microsoft about the new Windows Phone 7 and what is it capable of?
Note from the video that Windows Phone 7 doesn’t do Flash.
There is also no copy and paste.
Now both of those sound familiar….
One thing that I do agree with Rory about in his blog article is
The other reason this is so important is that Microsoft has realised that all the action, all the innovation, in the world of communications technology has now moved to the mobile. It’s where the next billion consumers are most likely to get their first taste of the internet; it’s where new ideas like app stores or location-based services or augmented reality are being tried out.
I’ve said before that mobile is now and mobile is here now. It’s not that the next big thing is going to be mobile, it already is. Innovation now is in the mobile sector of the market, these are the devices that our learners are buying and using. The age of mobile is now.
It amuses me to see people still saying that mobile is going to be the next big thing in education. Our learners are already mobile and already using mobile devices, we’re playing catch up now, not setting the agenda.
So am I going to buy a Windows Phone 7 device?