I read with interest (and disappointment) that a certain fast food company is going to offer free wireless in their restaurants. Now they use the word restaurant to describe their establishments, personally I think that breaks the Trade Descriptions Act!
The Register reports:
Proletarian fryhouse McDonald’s has announced it will offer free Wi-Fi in its 1,200 UK burger outlets by the end of the year. The move will make McDonald’s the country’s largest public hotspot provider, and pits it against Starbucks’ pay-as-you-go T-Mobile service for high street internet supremacy.
Now the thought of free wireless is always something that I love the concept of, for example: Caffe Gusto in Bristol (hasten to add only in some of their branches) has (or had) free wireless and if you popped in for a coffee you might only be in there for fifteen or twenty minutes, but enough time so you can quickly check your e-mail, do a Jaiku presence report, check a few websites and so on…
The problem with something like T-Mobile at Starbucks is that unless you have an account you can only purchase at a minimum a thirty minute slot, or even a full hour. This means you spend probably twice as much as you did on coffee to access the internet, and then you feel like you need to spend the full time in order to get your value for money.
Now the problem I have with that certain place that will offer free wireless is that I don’t like their coffee (is it too hot) and I don’t like their food (way too salty).
Please can other (nice) places start to offer free wireless, I would really appreciate it, please.
One thought on “Nice idea, but why McDonalds!”
Seems weird that McDonalds need to offer this service since most of their design is focussed on getting people in and out as quickly as possible. Unless they are re-targeting their customers, I don’t see why they want to put in something that will tempt people to hang around longer – there’s only so many fries you can eat.