60% of UK academic staff in UK universities are digital natives

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As I mentioned in one of my week notes I read a well researched report and an article on Generation Alpha and how I am not really a fan of generational generalisations. I said how I am not sure how useful they are. 

I was though reminded of the whole digital natives debate, which still seems to bear its ugly head every so often. Prensky’s premise was the idea that if you were old you were only a  digital immigrant and the young people were digital natives. As young people were born into a digital world then they were digital natives. Whereas everyone else was born into a non-digital world and therefore digital was new to them and not something that they had always known.

According to the Prensky definition, 60% of UK academic staff in UK universities are pure digital natives. You could even argue that the figure is closer to 80%…

So, using the term to describe students isn’t helpful as the definition by definition in theory applies to virtually everyone who is part of the university. 

Giving a generation a name is one thing, but what people then conjectured was that as they had this name, digital native, they would be able to handle a range of digital tools, services and environments. They would be in a better position to handle online environments then the so called immigrants.

This conjecture is rather flawed and makes a lot of assumptions about behaviours, skills and experience, based on what is really just a label.

Making labels to describe generations is one thing, making assumptions about how individuals will be able to do things (or not do things) just because they are part of that generation is just wrong.

Over the years technology changes as does society. They both influence each other, both positively and negatively. Behaviours change as technology both enables and enhances. The other aspect of technology is that it is constantly evolving and changing, as new technologies arrive, others become redundant or less useful.

As a society technology and digital has become more embedded into our lives, the concept of post-digital echoes the sentiment that as technology becomes part of our everyday lives, the less we see it as technology.

Thinking about this I am reminded of two aspects of my work over the the years.

When I started working at Gloucestershire College in 2006 I did a few new staff induction sessions about the use of IT in the college. I remember asking new staff, who had an email account, many didn’t. It wasn’t part of their life, they didn’t need one, obviously some did. I then handed over the inductions to another member of staff. Later in 2013 I was asked to cover one of the staff induction sessions, and it was very apparent that a lot had moved on. Now, it was pointless asking the question about email, so I asked what was the last thing they bought online. Everyone in the room was shopping online, some were even buying shoes online, which still to this day I find incredulous.

Another thing I did was help develop and deliver the Jisc Digital Leaders Programme. In the early days we did some mapping of our digital self using the concept of Visitors and Residents. 

At the time I liked how the mapping exercise makes you consider how you are using various tools and what needs to happen to change that map, how do you become more resident when using a tool such as Bluesky. Or how do you start using a tool which is currently not on your map, such as a professional blog? 

The mapping changes as new tools are introduced, old ones retire and your role and behaviours change.

When a couple of years ago I did a similar mapping exercise again, I started to realised how embedded digital and services were into everyday life. The value of mapping your digital self had become less valuable and so much more was embedded into how we communicate and collaborate. 

As I said earlier, as a society technology and digital has become more embedded into our lives, the concept of post-digital echoes the sentiment that as technology becomes part of our everyday lives, the less we see it as technology. At the end of the day we are probably all digital now, living in a post-digital world.

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