The decline of SMS

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In a recent Ofcom report, the decline of SMS was noted.

SMS use fell for the second consecutive year, from 129 billion messages in 2013 to 110 billion messages in 2014, largely due to increasing smartphone take-up and use of internet-based communications.

This move from SMS to other forms of internet based communication is partly the result of the increase in the number of people owning internet capable smartphones, also the increase in the use of 4G (making it faster to do so).

…during 2014, 4G subscriptions have leapt from 2.7 million to 23.6 million

In addition we are seeing an increase in the availability of wifi both on campus and in urban areas.

The decline may be happening, but SMS usage is still much higher than it was a few years ago, back in 2007 we sent 52 billion texts.

So what does this all tell us?

Well there are three things we should take away from this.

Firstly if you are already using SMS to support teaching and learning (or learner support) then keep doing so, the decline is there, but the use of SMS is very much embedded into the daily lives of many people and will continue for the next few years.

Secondly, note that the increasing smartphone take-up and use of internet-based communications, means that in addition to SMS you should be using internet-based communications as well.

Finally if you’re not using either SMS or internet-based communications, then planning for the future, the focus should be on internet-based communications and not that means to ignore SMS, but note that it is in decline and resources may be better placed elsewhere, as the growth in internet based comms will continue to replace SMS.

What this report demonstrates is how challenging it can be to keep pace with changes in technology, that some technologies come and go, and that sometimes you need to move fast to take advantage of technological advances before they become obsolete.

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