Microsoft's Android App

The BBC News reports on Microsoft’s Android App.

Microsoft has made an application that works with Google’s Android phone.

Called Tag, the free software uses a handset’s camera to turn it into a mobile barcode reader.

You can read more about this on the Microsoft Tag Blog.

Last year in January I wrote a blog post about Microsoft Tag.

Back then I said…

Yes Microsoft have developed their own version of mobile phone barcodes, which require their reader and require you to register in order to create them.

It’s all very typical Microsoft.

I concluded back then

Overall I am not sure about this, not sure if it will catch on or whether we should stick with QR Codes.

Nah, stick with QR Codes.

Since then I think I have seen one instance of a Microsoft Tag.

However having said that I haven’t seen many QR Codes in the wild either…

Question is, do mobile phone barcodes have a future, or is augmented reality the real future of mobile phones?

It is interesting that Microsoft have made an App for Android, though they also have readers for Windows Mobile, J2ME, iPhone, Blackberry and Symbian S60 phones, so maybe it isn’t too much of a surprise.

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