60% of Twitter Users Quit Within the First Month

Mashable reports on an interesting statistic that 60% of new Twitter users quit after the first month.

But like many social networks, it seems many people lose steam with the service. Stat tracking firm Nielsen reports today that a full 60% of users who sign up fail to return the following month. And in the 12 months “pre-Oprah”, retention rates were even lower: only 30% returned the next month. That’s good news, to some degree: retention rates have increased over time.

I am sure that a lot of these quitter are people who don’t yet “get Twitter“, but I do wonder though how the factors I mentioned earlier this week may be causing the reported lower retention rate compared to Facebook and MySpace.

Compare it to the two heavily-touted behemoths of social networking when they were just starting out…we found that even when Facebook and MySpace were emerging networks like Twitter is now, their retention rates were twice as high.

Steve Wheeler in his blog also talks about the demise of Twitter and brings in the celebrity issues (one issue I didn’t cover in my original blog article). In that article he says he has closed his Bebo account and nearly closed his Facebook account. I never had a Bebo account, and here in my college, the use by students has fallen dramatically, most learners these days appear to be using Facebook. I now rarely use Facebook, generally as all I ever see in there are updates from peoples’ Twitter status updates.

Twitter is not the easiest social networking site to explain to people, looking at it, you can’t get it, even trying it out doesn’t mean you’ll get it either. Generally you need to try it for a fair while before you appreciate the benefits it brings in terms of networking, communication, the conversation and not forgetting the coffee.

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